Privacy Policy

Updated August 19, 2025
Pride Lending (“we,” “us,” or “our”) is committed to protecting the privacy of our website visitors. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website or engage with our services.

Information We Collect

When you visit our website, apply for a mortgage, or interact with us, we may collect the following types of information:
  • Personal Information: This is information that can be used to identify you as an individual, such as your name, email address, phone number, mailing address, employment and income details, social security number (for mortgage applications) and any other information you voluntarily provide to us. We only collect personal information when you choose to provide it to us, such as when you contact us through a form or email us directly.
  • Non-Personal Information: This is information that cannot be used to identify you as an individual, such as your browser type, operating system, IP address, and the pages you visit on our website. We collect non-personal information automatically when you visit our website.

How We Use Your Information

We use your personal and financial information to:

  • Process mortgage applications and pre-approvals
  • Provide personalized loan recommendations
  • Improve our website, services, and customer experience
  • Communicate with you about your mortgage application and updates
  • Comply with legal and regulatory requirements



We will not sell, trade, or otherwise transfer your personal information to third parties without your consent. However, we may share your information with trusted third-party service providers who assist us in operating our website and conducting our business, such as web hosting providers and email marketing services. These service providers are contractually obligated to keep your information confidential and secure. We may also disclose your information if we believe it is necessary to comply with the law, enforce our website policies, or protect our or others’ rights, property, or safety.

Information Sharing & Disclosure

We do not sell your personal information. However, we may share your data in the following circumstances:

  • With Lenders & Financial Partners – To process loan applications and secure financing options for you.
  • With Third-Party Service Providers – For underwriting, credit verification, and payment processing.
  • With Legal Authorities – If required by law, to comply with regulatory obligations, or to protect against fraud or security risks.
  • With Marketing Partners – If you opt-in, we may share limited data to provide special offers and financial insights.

Non-Disclosure Clause

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data Security & Protection

We take your privacy seriously and use industry-standard security measures to protect your personal and financial information. Our security protocols include:

    • Encryption – Secure transmission of sensitive data
    • Firewalls & Access Controls – To prevent unauthorized access
    • Data Retention Policies – We store your data only as long as necessary for business and legal compliance

Your Privacy Choices & Rights

Depending on your location, you may have the right to:

  • Request access to your personal data
  • Request correction or deletion of your information
  • Opt-out of marketing communications at any time


To exercise these rights, please contact us at info@pridelending.com.

Cookies & Tracking Technologies

Our website uses cookies and analytics tools to improve user experience, track website performance, and personalize content. By using our website, you agree to our use of cookies. You can manage cookie preferences in your browser settings.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external websites. We encourage you to review their privacy policies before sharing any personal information.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in regulations, technology, or business practices. The latest version will always be available on our website with the “Last Updated” date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at info@pridelending.com or by filling out our contact form.
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Privacy Overview

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